Motif Investing has announced a new platform for registered investment advisors (RIAs) that will transform the way they conduct business and interact with clients.
The Motif Advisor Platform dramatically streamlines how advisors build, monitor, and rebalance model portfolios around various asset classes so that they can provide the highest level of service to clients. Advisors can also share market insights and portfolio updates through user-friendly social functionality.
Hardeep Walia, CEO and co-founder, Motif, said: "Motif is the only online broker to deliver such simple yet powerful tools for advisors so that they can focus on their clients rather than technology. Our new Advisor Platform automates formerly mundane, labor-intensive processes so that advisors can devote more time to what really matters — sound investment research and quality client communications."
A Model ChangeThe Motif Advisor Platform is designed to help advisors manage more client accounts with less effort. Advisors can now construct models in hours or minutes with the same level of customization that previously may have required weeks of work.
After establishing a client’s risk tolerance, advisors can choose from a selection of pre-built allocation models or design their own from scratch. Once an allocation model is selected or created, advisors can simply drag and drop clients to assign them to a given model.
Advisors also benefit from a one-click intuitive rebalancing tool that eliminates the need for manual calculations. Advisors will soon be able to automatically track how much model portfolios have deviated from initial target allocations. The platform will notify advisors when any designated portfolio goes over its pre-set threshold.
Investing in Social ConnectionsOn top of leveraging tools to create, monitor and rebalance portfolios, financial advisors also need the means to effectively communicate with clients. The Motif platform is intuitively social, making it as easy to use as Facebook or Twitter so that advisors can engage with tech-savvy clients in an appealing and unobtrusive way.
Through the Motif interface, advisors not only have the ability to message clients but they can create Investing Circles that include clients and prospects. This enables advisors to share insights and post comments in a way that fosters community.
Motif’s social features become increasingly important to advisors as data shows 98% of next generation investors say they would fire their parents’ advisors (Barron’s June 6, 2011). Motif can help to bridge the gap by arming advisors with the tools to communicate with the next generation by speaking an investment language they understand and engaging them early in a manner they prefer.