Bank of China (Hong Kong) has rolled out a premium Private Wealth service to offer personalised wealth management solutions to its HNW customers having net asset value of over HK$8m.

The new service will cater to the wealth management requirements of the customers by providing them with various services through an exclusive team of wealth management experts, the bank said.

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These include services in investment, wealth management, legacy planning, cross-border property purchase as well as luxury lifestyle benefits.

According to BOCHK Personal Banking and Wealth Management Department general manager Stephen Chan, the high-end customer base of the bank has been growing steadily in recent years.

The number of customers with a net asset value of over HK$8m grows over 10% on an annual basis, he noted.

BOCHK Private Wealth customers will be able to avail customised asset allocation solutions including investment, insurance, equities, cross-border wealth management, and mortgage, among other things.

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Furthermore, the bank intends to tap its advantages in cross-border business to address customers’ requirements for travelling, property purchase and investment. It will offer them a suite of cross-border investment and property purchase services, such as cross-border mortgage consultation services and Greater Bay Area financing solutions.

Chan added: “With the launch of brand new premium Private Wealth service, BOCHK is dedicated to serving high-end customers with comprehensive investment and insurance product offerings, including private banking-grade investment solutions, liquidity management tools and exclusive life insurance offerings. Combined with our luxury lifestyle solutions, we strive to help customers grow their wealth and preserve their legacy.”

As part of its Private Wealth service, BOCHK plans to roll out RM Chat, which will allow customers to communicate with its service team through mobile banking.

The facility will enable designated relationship managers to quickly follow up customers’ transaction requests.

Additionally, BOCHK’s Private Wealth Centre will provide customers with signature tea blends, aromatherapy, music, décor and other personalised services.

Earlier this month, Hong Kong’s Hang Seng Bank introduced new signature wealth management services for HNW customers.