Barclays has rebranded its private banking,
investment and corporate businesses, which will from now on all
operate under the title ‘Barclays’.
Barclays Wealth, Barclays Capital (BarCap) and
Barclays Corporate have all dropped their distinctive second words
to present a unified branding identity.
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The change is a part of a broader strategy to
more closely integrate the management of the different arms and had
been announced to journalists by CEO Bob Diamond earlier this
month.
A bank spokesman said: “We believe that we
better serve our clients by bringing them the best of Barclays,
from across the entire organisation. We can do that more
easily, and more efficiently, by bringing our divisions together
under one brand.”
In November last year, Coutts & Co, the
private banking division of RBS, dropped RBS from its title to
simplify its brand and bring consistency to its international
client base.
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