GAM Holding has revealed its plans to discontinue its Swiss & Global Asset Management name to emphasize and focus on its growth in the multi-asset space.
The firm will simplify its brand structure by dropping the Swiss and Global while giving prominence to its two product brands, GAM and Julius Baer Funds, as part of its transition to becoming an integrated group.
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The group will continue to invest in its multi-asset offering and plans to strengthen the investment process and centralize the teams’ support resources.
According to GAM, the decision is driven by anticipation of bifurcation in growth opportunities between low-cost passive products and highly active, absolute return solutions.
GAM said in a statement: "With the establishment of centralised leadership over its company-wide operations function, the Group has started to analyse the entire operations and technology ecosystem supporting its investment capabilities and product offering."
GAM CEO Alexander Friedman said: "With monetary policies around the globe starting to diverge, and the pace of economic recovery highly uneven, asset managers operate in a challenging environment.
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