Mirabaud Asset Management, the investment arm of Mirabaud Group, has made the first investments within its Mirabaud Lifestyle Impact & Innovation private equity vehicle.

Mirabaud Lifestyle Impact & Innovation, run in partnership with David Wertheimer, aims to utilise the current new generation-led consumption revolution. It will achieve this by supporting European and global entrepreneurs likely to become leaders in digital, lifestyle and related innovation spheres.

After a successful first close of €56m ($66m) in November 2020, the vehicle is set for its second close in the coming weeks and a final close later in 2021.

Mirabaud Lifestyle Impact & Innovation invests in companies addressing the needs of a new generation of conscious consumers. This often aligns with a more responsible and sustainable world, as well as a global positive impact.

Furthermore, the vehicle does more than just capital injections. It works closely with firms to provide assistance and insights into sustainability strategies. Since the completion of the vehicle’s first close, it has completed six investments with a further two expected to be finalised in the near future.

Wertheimer said: “We are incredibly pleased to have completed our first investments with the Lifestyle Impact & Innovation fund. The companies we have identified are true ‘next generation’ opportunities and each displays strong commitments to sustainability. All of our investments illustrate our unique proposition and the exceptional pipeline we have access to, in each case collaborating with other strategic investors capable of supporting us with the development of these promising companies. The goal of our team is to build a diverse and international portfolio of companies, focusing on the disrupters of tomorrow able to deliver outstanding long-term outcomes for our investors – as well as society in general.”

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He is joined in the team by Mirabaud’s head of private equity Renaud Dutreil and deputy head of private equity Luc-Alban Chermette.

Last month, Mirabaud Group appointed Jeff Mouton as chief executive of its Mirabaud & Cie (Europe) business, based in Luxembourg.

Mouton is said to have cross-border elements and wealth management expertise. He will provide this expertise to Mirabaud private clients, independent wealth managers and its European platform, the company said.