Canadian lender Scotiabank has introduced its new Scotia Wealth Management brand as well as an integrated approach to serving clients’ wealth management needs.
This approach will enable Scotiabank to collaborate with clients by providing advice across all stages of life to help meet their financial and life goals.
The new brand will offer a full range of client services including financial planning, investment management, private banking, insurance, business transition planning, estate and trust services, and more, for clients.
Scotiabank said that this new brand is an innovative and collaborative approach to wealth management that focuses on a new way of thinking: Enriched Thinking.
The launch of the new brand follows an extensive global research conducted over the past two years through conversations with clients, customers, investors and relationship managers in key markets.
According to this research, clients would like to have two-way conversations and work with their advisors in a way that will lead to collaborative decision-making.
As part of the rebrand, HollisWealth and Scotia iTRADE will continue to operate under their own brand identities.
Scotiabank group head of Canadian banking James O’Sullivan said: "We are breaking down traditional silos and taking a team-based approach to deliver an integrated wealth management offering to our clients."