Swiss private bank Reyl Group has named Francesco Genovese as the head of its asset management business, a newly created position.

Genovese will oversee asset management and fund distribution operations at Bank REYL & Cie, with emphasis on developing alternative and non-listed strategies for Swiss and international institutional clients.

Genovese joins from Pictet, where he worked for over 15 years in various roles including the head of institutional sales in Europe and the Middle East.

In his fund management career of over 25 years, he also had stints at Darier Hentsch & Cie, Crédit Suisse, and BCGE.

REYL & Cie CEO François Reyl said: “Following our partial withdrawal from RAM active investments, a leader in the active management of liquid assets, we are committed to bolstering our offering of alternative products, especially in unlisted assets.

“With this in mind, we are delighted to welcome a professional of Francesco Genovese’s calibre, whose entrepreneurial expertise and institutional networks will play a significant role in enabling us to pursue our continued growth strategy based on the integrated offering of our five business lines.”

Earlier this month, the Swiss firm appointed Antoine Denaiffe as its new Singapore CEO.

Last month, the firm appointed Nicolas Farah as the new CEO of its UAE unit REYL Finance MEA, replacing Pasha Bakhtiar who became the firm’s partner.