At its INSITE conference, the multinational financial services firm Bank of New York Mellon revealed a combined offering via Pershing that gives advisers access to the complete range of features from all of BNY Mellon’s platforms, such as BNY Mellon Investment Management and BNY Mellon Advisors.

Investors are turning progressively to their financial advisers for assistance with all aspects of their investing demands as their needs get more sophisticated.

BNY Mellon is giving advisers a comprehensive, streamlined solution by integrating these services, allowing them to devote more of their time to their clients.

With 240 years of experience across the financial lifecycle, BNY Mellon incorporates the firm’s managed accounts platform, asset allocation and manager selection, investment management products, customised tax solutions, the interoperable Pershing X’s2 Wove platform for advisers and custody and clearing services from BNY Mellon’s Pershing into a broad, unified package for consumers.

Stephanie Pierce, head of Dreyfus, Mellon and BNY Mellon Advisers stated: “We want to be the partner that offers our leading capabilities at scale and all in one place. Importantly, this solution could offer our clients savings of up to 40%. Strengthened by BNY Mellon Advisors, this competitive offering provides a gateway for advisors to meet more of their clients’ unique investment needs and better run their advisory practices.”

Ben Harrison, head of Wealth Solutions, BNY Mellon’s Pershing added: “By bringing together the strength of Pershing’s offerings with Investment Management’s industry-leading products and the expertise of BNY Mellon Advisors, we’re able to offer more value and the full breadth of BNY Mellon’s services to our clients. This latest innovative offering is another great example of how we are uniquely positioned to support clients through every stage of the investment lifecycle.”

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Moreover, advisers can also take advantage of other options to accomplish more with the business for less money through BNY Mellon’s Pershing division, such as a reduction in custody fees when advisors invest through BNY Mellon Investment Management.