This Appway white paper explains why cohesive customer experiences are central to gaining a sustainable advantage, and what it means and requires to combine the digital and physical worlds for seamless, uninterrupted interactions and processes.
The paper also explains the three distinct interaction modes most popular with customers and how they must be designed and orchestrated to suit the customer’s needs. It also explores reasons that organizations struggle to digitalize their businesses to achieve this vision, and offers a way they can realize digital operational excellence and, with it, a competitive edge.
Please download this free white paper to read more.
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