Wells Fargo Advisors, the brokerage unit of American banking group Wells Fargo, has appointed Jim Hays as its new president and head.

Hays succeeds David Kowach, who will now lead the Community Banking business of Wells Fargo.

In the new role, Hays reports to the head of Wealth & Investment Management Jonathan Weiss and operates out of St. Louis.

Hays’ stint at Wells Fargo started 14 years ago.

He latterly led the Private Wealth Financial Advisors group, which mainly tends to HNW clients.

He earlier also headed the Private Client Group and Wealth Brokerage Services.

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Weiss noted: “Jim is a strong leader with deep experience in numerous brokerage channels.

“He has long modelled collaborative approaches across Wells Fargo to serve complex client needs in the best way.”

Wells Fargo Advisors has 13,799 financial advisers.

The brokerage has operations in all 50 US states and the District of Columbia. It managed $1.7 trillion in assets at the end of June 2019.

Wells Fargo made several leadership changes recently.

Last month, the bank recruited Julia Wellborn as the head of Private Wealth Management, which is a unit within Wealth & Investment Management.

In June this year, Nico Marais was named as the CEO of Wells Fargo Asset Management. Marais replaced Kristi Mitchem.