Vestrata, a fintech company offering integrated investment solutions, has launched after a funding round led by a team of industry veterans.

The firm is led by co-founder and CEO Mark Lievre who formerly was the global head of Products and Platforms at JP Morgan Private Bank and Investment Content head at UBS Wealth Management.

Vestrata’s wider management team includes several former executives from JP Morgan and other global financial institutions including HSBC and Barclays.

According to Vestrata head of Solutions Lea Blinoff, the firm aims to ‘fuse high-quality and differentiated investment solutions with advanced technology’.

Blinoff said: “Vestrata integrates a variety of investment solutions, products and asset classes with powerful portfolio analytics, reporting and a robust risk management framework to ensure advisers can deliver advice specifically tailored to their clients’ needs, in a scalable and compliant way.

“We enable the firms we work with to deliver more ideas to more clients, leading to revenue growth, improved control and enhanced client engagement.”

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Vestrata’s wealth management platform

Concurrent with its launch, Vestrata completed a $4m investment round to roll out its platform for the wealth management and private banking space.

Designed to deliver a range of discretionary, advisory, alternatives and ESG investment solutions, Vestrata platform will enable wealth managers to drive enhanced client engagement, control risk and minimise cost.

Vestrata services will be provided through an ‘integrated, scalable and modular platform’. These services have been developed in partnership with key asset managers, research houses and alternatives providers, the firm said.

Lievre said: “We know from first-hand experience the significant and accelerating financial and regulatory challenges faced by the wealth management industry. Firms now need to focus not only on managing their cost base but growing their revenues via enhanced client engagement.

“We understand these challenges and have built a solution to address them. If firms are to engage with clients most effectively, they need to deliver differentiated investment solutions and use a sophisticated platform to enable advisors to engage their entire book of business.”

Last month, a new IFA consolidator called Radiant Financial Group launched in the UK with the backing of private equity firm Apiary Capital.