Alpha FMC, a UK-based provider of asset and wealth management consulting, has launched a new office in Geneva, Switzerland.

The company said that the new office will help asset and wealth management firms in Switzerland to enhance their operations and infrastructure across the value chain.

The Geneva office will be headed by Nicolas Cherbuin, who has an experience of over 13 years in the investment management sector.

“Our ambition is to support local asset and wealth managers in reinventing their value proposal and optimising their internal processes, in a challenging and ever changing industry environment,” Cherbuin noted.

Cherbuin most recently served at family office Meeschaert Group, where he oversaw the strategic projects stream for three years.

He previously worked for a decade at Swiss private banking group EFG International, most recently holding the position of COO.

Alpha FMC Global CEO Euan Fraser said: “Switzerland is a leading market for fund and wealth management, and we are delighted to welcome Nicolas Cherbuin as the Chief Executive of Alpha Switzerland. Opening an office in Switzerland represents a key step in our European and Global expansion.”

Currently, Alpha FMC has seven offices across the globe and employs 180 staff.