Value Partners Group, a Hong Kong-based asset management firm, has opened its European headquarters in London to attract investors across Europe.

The new office will be headed by Value Partners head of EMEA business development, Hendrik von Ripperda-Cosyn. Prior to this, he held leadership roles in Mestiq Capital and Mirae Asset Global Investments.

In the new role, Von Ripperda-Cosyn will head sales and marketing activities in EMEA region and manage the new office, which is considered as the firm’s regional distribution and investment hub.

Von Ripperda-Cosyn will be accompanied by his former colleague at Metisq Capital, Martha Reyes. She was appointed as the head of research for Value Partner’s global emerging market equity strategy ex-Asia stocks.

Von Ripperda-Cosyn said: “Establishing an office in London is the first step in the company’s global ambition to move from being the ‘go-to’ player for local investors in mainland China and Hong Kong to being the go-to player for European investors.

“To do that successfully we will need to broaden our product range, primarily through the Ucits platform and institutional mandates, and then we will look to build out our footprint in Europe.”

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Value Partners Group has offices in Singapore, Beijing and Shanghai and has more than $16.4bn in assets as of August 2017.