TFM Asset Management, a Julius Baer company focused on investment management services for Japanese HNWIs, has been rebranded as Julius Baer Wealth Management (JBWM).

JBWM is a Switzerland- and Japan-registered independent asset management company, in which Julius Baer Group has held a 60% equity participation since 2013.

JBWM is headquartered in Erlenbach near Zurich and has a branch in Tokyo. It offers investment management services that are tailored to the specific needs of Japanese HNWIs.

JBWM chairman Wolfgang Humbert-Droz said: "With the adoption of the Group’s internationally renowned name and branding by JBWM, Julius Baer reconfirms its strong commitment to the Japanese market and its clients."

JBWM representative in Japan Hirokazu Mikuniya said: "We want to leverage the strong Julius Baer brand and raise awareness among our clientele of the excellent Swiss investment and service culture it represents.

"It is now an opportune moment to implement the name change, as we are at the same time making further investments in expanding our capabilities."

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