Standard Life’s financial planning business 1825 has agreed to buy Crewe-based financial planning business Jones Sheridan for an undisclosed sum.

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The acquisition will add assets under advice of nearly £350m to 1825’s portfolio, and help set up 1825’s North West regional office. The office will include 30 employees including seven advisers and four paraplanners.

Jones Sheridan managing director David Williams and chairman Stuart Banks will remain at the firm following the completion of the transaction. Williams will also take up overall charge of the North West Regional Office and also join the executive committee of 1825.

The deal is expected to close in early fourth quarter of 2016, subject to regulatory approvals.

Following the completion of the Jones Sheridan deal and other announced deals, 1825 will have 75 financial planners who will serve over 9,300 clients on nearly £3.3bn of assets.

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1825 CEO Steve Murray said: "Today’s announcement is another step towards 1825 building a UK wide financial planning footprint. As past acquirers of adviser businesses themselves, the team at Jones Sheridan are expert at making the integration process successful.

"They are highly motivated professionals who place clients at the heart of everything they do. We are very much looking forward to working with them in pursuit of our common goal of offering the best possible outcomes with expert financial planning."

Jones Sheridan specialises in retirement planning, wealth management and wealth protection.