Turnkey asset management provider SEI has acquired Oranj’s cloud-native technology platform to digitise collaboration for financial advisors.
Financial terms of the deal were not revealed.
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Oranj platform is designed to streamlines portfolio management and client service. It features an investor-facing portal that offers an interactive view of a client’s financial life.
The platform also has digital collaboration tools and messaging feature that enables advisers to communicate and collaborate with clients to adjust goals, share documents.
The platform also offers streamlined portfolio management and implementation within a single workflow and enables advisors to build investment solutions and utilise pre-built solutions.
Independent Advisor Solutions head of Product Development Kevin Crowe remarked that Oranj’s technology integration with the SEI Wealth Platform will make a significant difference in the way advisors can engage and interact with their clients.
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By GlobalDataAs a part of the transaction, Oranj founder and CEO David Lyon joined SEI along with 13 engineers, developers, cloud specialists and client service personnel.
Commenting on the development, Lyon said: “We built Oranj with the firm belief that the single most powerful way to help people accomplish their personal and financial goals is by working with a financial advisor—not replacing them. I’m proud to continue the work we started in 2014 with SEI.
“The SEI team shares our profound dedication to the advisor community and to delivering solutions for human-driven, technology-enabled wealth management.”
Last month, Brewin Dolphin announced plans to extend its contract with SEI until November 2023, ensuring continued access for customers to the SEI Wealth Platform (SWP).
