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June 29, 2020

REYL Group launches new image campaign highlighting success

By Patrick Brusnahan

The REYL Group has launched a new image campaign – “SUCCESS. TOGETHER.” – driven by the success of its clients and teams.

Goals of the brand positioning are to highlight the relationship between joint effort focused on a common objective and celebrate collective success.

In addition, the campaign reflects the character of the brand which, according to REYL, is built on “pushing the limits, the quest for excellence, team spirit and empathy”.

Furthermore, the private banking group has launched a number of initiatives. It created Alpian, a digital financial services provider for the mass affluent. Also, it formed Asteria Investment Managers, an impact investment subsidiary and concluded a sponsorship agreement with Swiss Paralympic.

François Reyl, CEO of REYL & Cie, said: “The key elements in the development of our brand positioning are centred around four key focuses which illustrate our core identity as a company: the solid cohesion of our teams within a bank on a human scale, their strong entrepreneurial spirit, a 360° approach favouring integrated and innovative solutions, drawing on the combined expertise of all our employees, and the long-term alignment of interests with our clients.”

Jérôme Koechlin, REYL & Cie head of communications, added: “This new campaign illustrates the virtue of team success, celebrated and revealed through strong, coherent and authentic images. It promotes the Group’s profoundly human strength in unity, highlighting palpable, genuine and shared emotions.

“We are convinced that effective action stems from cohesion, optimism and intelligence, both individual and collective. The fundamental values of commitment, ingenuity, empathy and integrity are the pillars of this collective success. Achieving success, together, is what drives us.”

In addition, Reyl & Cie has introduced Fund Representation Solutions within its Asset Services business line.

Through the new offering, the firm intends to develop representation services for foreign collective investments.

It will offer professional services to international fund managers and promoters seeking to sell their funds in Switzerland.

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