Australian wealth management firm Praemium has expanded its presence in Middle East by opening a new representative office in Dubai.

The Dubai office will deliver a range of products including portfolio administration software, financial planning and CRM software, and Investment platform to clients across the region.

The company established its presence to Dubai with the support of Dubai Investment Development Agency (Dubai FDI), an agency of the Department of Economic Development and business services provider, Capital International Group (CIG).

The office will also enable Praemium to expand its client base in the region.

Praemium already has offices in London, Jersey, Hong Kong, China and Armenia. The group supports over 700 firms and manages or administers over 30,000 investor accounts covering more than US$80bn in funds globally.

Dubai FDI senior manager of investment support Hamad Al Abdooli said: "Dubai being the leading business and services hub for the Middle East, Africa, Indian Subcontinent and CIS countries is a major attraction for enterprises looking at new market opportunities."

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Praemium CEO Michael Ohanessian said: "We are very excited to establish a presence in the UAE, to service our existing clients here and expand our client base throughout the region. The company is rapidly growing and its presence in Dubai will facilitate the expansion of our activity."