Merrill Edge, an online discount brokerage service provided by Bank of America Merrill Lynch, has redesigned its mobile app to make it easier for its clients to make informed investment and planning decisions on the go.
The redesigned mobile app will allow clients to use new planning tools, track account activity, monitor markets, place trades and interact with portfolio data, the company said.
“Clients will benefit from better navigation, dynamic help capabilities, and heat maps showing key investment trends, as well as interactive charts and streamlined investing capabilities as a result of the redesign,” the company added.
The app will also give users access to Merrill Edge’s Guidance & Retirement Center, which provides resources, interactive tools and calculators to help with planning for retirement, investing, paying for college and other major life events.
Commenting on the move, Merrill Edge head Aron Levine said: “We know our clients are on the move, and we are right there with them, offering a bird’s eye view of the market and the guidance they need to plan for their financial goals. We are continually developing innovative ways to serve clients and to make their financial lives easier.”
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