Merchant Investment Management has made a long-term, minority stake investment in US-based Registered Investment Advisors (RIA) Private Advisor Group.

The size of the investment has not been disclosed.

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Private Advisor, which serves over 700 financial advisors in the country, over $30bn in assets.

The capital boost from Merchant will enable the firm to help small independent wealth management firms expand and launch their solutions in the market quickly.

It will also support the firm to help advisors with continuity and succession, and bolster its suite of services for financial practice leaders and their employees.

Private Advisor Group CEO RJ Moore said: “We have long admired Merchant’s commitment to their business owners, independent operating model and the financial profession. We are mutually aligned in our focus to enhance long-term value creation and succession solutions for advisors while accelerating our collective growth.”

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“With so much untapped potential in the wealth management space, Private Advisor Group looks forward to continuing to enhance and introduce leading options for the financial advice profession now and for generations to come.”

Under the terms of the deal, the firms will operate independently while mutually benefitting from leadership, tenure and experience of one another. No changes in staffing or ownership is expected.

Merchant executive chairman Marc Spilker said: “Having spent over 35 years in the investment management and wealth management space, I’ve found that firms like Private Advisor Group are extremely rare.”

“It’s an organisation focused on the fundamentals while continually evolving to stay ahead of trends and best practices to fuel success. All of us at Merchant are ready to roll up our sleeves and begin working on the strategic initiatives we’ve already identified.”

Earlier this month, Merchant made a long-term, minority stake investment in $3bn multi-shore firm Brainvest Wealth Management.