LPL Financial has selected Advisor Launchpad, a digital marketing solution provider for financial advisors, for its new Vendor Affinity Program.

Under the deal, Advisor Launchpad will be responsible to help LPL Financial’s advisors create and execute advanced digital marketing strategies in order to continually attract and retain clients.

Advisor Launchpad said that its digital marketing solution will enable LPL Financial’s advisors to publish fresh, targeted content that empowers and educates clients, and promote their content with social media and email marketing.

LPL Financial managing director and chief information officer Victor Fetter said: "We recognize that technology is a major contributor to creating increased efficiency and driving greater productivity in our clients’ businesses.

"Being able to connect LPL clients with leading technology solution providers adds a new dimension to the level of service and support we can provide to clients to help them manage and grow their businesses."

The Vendor Affinity Program is a initiative designed to help advisors reduce the complexity and cost of running their businesses. The program offers a centralized repository of vendors who have been reviewed by LPL and have agreed to provide their products and services to LPL advisors at discounted prices.

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By GlobalData