Krilogy Financial, a St. Louis-based wealth management firm, has hired Elizabeth Connelly as senior vice president and senior financial advisor.

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In her new role, Connelly will be responsible for creating custom investment strategies.

Prior to joining Krilogy Financial, Connelly served as vice president and financial advisor at Merrill Lynch where she was responsible for managing generational wealth.

Her role at Merrill Lynch included: retirement planning and providing business financial solutions to closely held businesses.

Kent Skornia, president and founder of Krilogy Financial, said: "Elizabeth brings with her more than a quarter century of experience in the financial industry, making her a priceless addition to the Krilogy leadership team.

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"Her unparalleled commitment to personalized service has allowed her to cultivate lasting client relationships that span more than a decade," Skornia added.