InvestCloud has rolled out a new product, designed to serve as an end-to-end digital platform for RIAs and also support turnkey asset management programmes (TAMPs).

Called InvestCloud White, the new proposition enables wealth managers to operate their entire business through one platform.

It facilitates research, portfolio construction, rebalancing, reconciliation, billing, performance reporting, tax optimisation, and client reporting, among other functions.

The offering integrates InvestCloud’s offerings for client communication, automation and management, digital warehouse, aggregation, and content management, performance and risk along with trade processing and accounting.

Referring to the new product, InvestCloud co-founder and CEO said: “This is a product that serves a real market need – wealth managers and RIAs are spending far too much time and money managing dozens of different and outdated pieces of expensive technology that are poorly integrated and provide inflexible information.

“InvestCloud White gives managers an opportunity to focus on their core business – so they can spend their time where it matters and stop fighting last century’s technology problems.”

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Westwood is one of the first asset managers to leverage the new offering.

InvestCloud co-founder and chief product officer Yaela Shamberg said: “We successfully deployed all components of InvestCloud’s end-to-end digital platform for Westwood, an InvestCloud strategic partner and foundational client.

“From there, we partnered with Westwood to envision this approach to licence the full product suite into one integrated platform.”