India-based invest-tech platform dezerv has raked in $7m in a seed funding round to grow its team as well as launch and expand investment technology platform.

The financing round was co-led by Elevation Capital and Matrix Partners India.

The round was also joined by investors such as Whiteboard Capital and Blume Founders Fund as well as tech founders such as Kunal Shah, Ramakant Sharma, Asish Mohapatra, and Ruchi Kalra.

Launched this April by Jethwani, Vaibhav Porwal and Sahil Contractor, dezerv aims to provide working professionals with investment expertise through an integrated portfolio approach as well as expert advisory.

According Jethwani, the platform aims to optimise and maximise return for the client while controlling for the downside that users might see as markets fluctuate over a period of time.

The platform also enables high-net-worth (HNW) users to invest ‘in alternatives, into pre-IPO companies, into startups and high quality bonds’ after reviewing such opportunities.

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It also planning to offer portfolio management advisory and branch out to other financial services in the future.

The founder in a joint statement said: “dezerv. will leverage the digital adoption and scalable investment infrastructure of post-pandemic India, coupled with decades of our experience to bring world-class investing to Indian professionals.

“We are excited to launch our unique Integrated Portfolio Approach that looks beyond selecting individual mutual funds, and delivers high-performing portfolios while controlling risk.”

Dezerv competes with the likes of smallcase, and Groww which are vying to untapp the wealth management and investment segment in the country.

Earlier this month, smallcase secured an investment from American e-commerce giant Amazon as part of its $40m Series C funding round.