Canada’s iA Financial has brought together FundEX Investments and Investia Financial Services in a bid to solidify its position in wealth management space.

The move merges iA Wealth’s MFDA division under the Investia brand.

iA Wealth executive vice-president Sean O’Brien called the merger of FundEX and Investia as the logical next step in the evolution of MFDA business.

“By unifying our brand and focus, the merger brings greater clarity to our position in the marketplace and creates efficiencies that enhance our ability to deliver a superior experience for both advisors and clients,” said O’Brien.

Established in 1988, Investia is said to be one of the largest independent MFDA advisory firms in Canada.

Investia president Louis DeConinck said: “The driving force of Investia’s success has always been our unwavering commitment to the independent advisory model, which ensures unbiased guidance and a fully tailored experience for our clients.

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“Our FundEX advisors have long shared this same commitment and we look forward to working with them as we enter a new and exciting phase of our collective evolution and growth.”

FundEX president David Chapman said: “The merger will be seamless for both advisors and clients, with no interruption to normal business activities. “FundEX and Investia already share a core technology platform in Univeris, and as a result the transition will have no impact on day-to-day operations.”

He also added that the Investia clients will continue to work with their existing advisor while FundEX advisors can utilise Investia’s practice management and digital capabilities.

Following the merger, Chapman will serve as Investia’s chief operating officer while DeConinck will remain as president.