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July 29, 2021updated 30 Aug 2021 8:45am

GenXFinancial buys Boston Partners Financial Group

By Verdict Staff

Wealth management firm GenXFinancial, which specialise in continuity and succession planning, has acquired Boston Partners Financial Group for an unknown sum.

The acquired entity is a New England-based financial advisory firm and Super-OSJ affiliated with Royal Alliance.

Led by Mark Marroni, the firm has 53 independent advisors and manages around $4.5bn in total client assets.

Marroni said: “GenX has the right combination of resources, scale, and culture we were looking for to enable our advisors to seamlessly continue to serve their clients.

“It was an easy decision to partner with Brian, Robert, and their entire team as we write the next chapter of our professional story.”

Following the deal, Marroni will continue to lead ensemble practice affiliated with GenXFinancial. It will remain under the Boston Partners Financial Group brand.

The deal would increase GenXFinancial’s total client assets to $9bn. Following the transaction, the firm will supervise 180 independent financial professionals.

GenX president and CEO Brian Heapps said: “GenXFinancial is creating a powerful platform for NextGen financial advisors to own and run independent businesses.

“We provide them with access to the innovative platforms and practice management support they need to protect, grow, and realize the value they have built for themselves and their clients.

“With Boston Partners Financial Group as part of our team, we are in a stronger position than ever to accelerate the careers of rising financial professionals.”

Innovative Financial Group (IFG), GenXFinancial’s largest and core business, supports advisors doing business in all 50 US states.

In addition to IFG, GenX also includes MyRemoteFA and SellMyFinancialPractice, which combinedly provides a blueprint for financial professionals looking to build their businesses and develop long-term client relationships.

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