Franklin Templeton Investments has hired Erika Arevuo from BlackRock to serve as its new head of institutional marketing.

Based in London, Arevuo will develop and offer strategic oversight for global institutional marketing efforts at Franklin Templeton, working alongside the firm’s existing distribution, product management and marketing teams.

She will report to the firm’s executive vice president of global marketing services David McSpadden in the new role.

At BlackRock, Arevuo served as the director of global institutional marketing for EMEA.

During her financial career spanning over three decades, Arevuo also worked as the head of EMEA investor services marketing at J.P. Morgan in London, and head of European marketing and communications at State Street Global Advisors in London.

“Erika’s decades of knowledge and experience developing and executing large scale, multi-channel campaigns to this investor base will be instrumental in helping the firm take its institutional business to the next level,” McSpadden stated.