McAdam, a Philadelphia-based boutique financial planning firm, has launched a new Registered Investment Advisory (RIA) entity which will cater to their fee-only independent financial advisors and their clients.

The company plans to launch a new branded identity, website, advisor and client portals, state-of-the-art dashboards and a national targeted marketing platform as part of the launch.

Charles Schwab will be responsible for delivering all custodial services at the RIA.

Michael McAdam, the firm’s founder and CEO, said, "We see this as a critical part of our evolution as a leader for both clients and advisors in the personal financial services space. Launching this fee and commission RIA hybrid model is the final step toward true open architecture."

McAdam, which has about $1bn in asset under management, includes nearly 200 advisors.

The company has been affiliated with Voya Financial Advisors, formerly ING Financial Partners since its founding in 2008, and is presently associating with Purshe Kaplan Sterling Investments as their new full-service broker/dealer.

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