Stephanie Sammons, a financial planner with an experience of two decades in the industry, has launched a new independent fee-only financial advisory business in Dallas, Texas.

The new firm will be known as Sammons Wealth and will offer fiduciary, financial planning and investment management services for a flat annual fee.

The firm will custody client assets with TD Ameritrade and focus on serving women business owners and professionals.

“I launched Sammons Wealth to serve women who have financial resources and assets, but may not have the time nor inclination to manage the intricacies of their financial lives and goals. Whether your retirement is going to be a period of reinvention, recreation, relaxation or some combination thereof, you need a comprehensive plan and a trusted partner to help you make that vision a reality,” Sammons noted.

Before launching the new firm, Sammons held various leadership roles at Merrill Lynch and UBS.