Karen Schwok, former CEO of Pictet Wealth Management, has launched a new multi-family office and wealth management firm Lucid Investments in Israel.

The new firm will serve high-tech entrepreneurs, families and trustees in framing investment strategies.

Lucid’s founder Schwok spent six years as CEO of Pictet Wealth Management Israel, a unit of Swiss bank Pictet & Cie.

She previously also set up the first Institutional Desk in Israel at Bank Leumi.

“Traditional international banking services are not ideal for leading high-tech entrepreneurs and startups; these young visionaries dedicate all their time and energy to pursuing their products and services, leaving little time for fund management. With 15 years’ experience working with entrepreneurial clients, Lucid Investments understands what they need and expect from their family office team, and are entirely capable of meeting and exceeding those expectations,” Lucid said in a statement.

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