EFG Hermes, an Egypt-based investment bank, has appointed Amr Seif as head of its asset management division, effective from 1 October 2013.

Seif joins the firm from regional investment company Citadel Capital, where he served as managing director of Finance Unlimited.

After beginning his professional career in Egypt in 1991 with Shell and, later, Citibank, Seif worked for a decade in London with JP Morgan and Investec as a fund manager, where he maintained a focus on markets including Turkey, Eastern Europe, the Middle East and North Africa.

Karim Awad, co-CEO of the Investment Bank at EFG Hermes, said: "Amr is a consummate professional with an outstanding track record of helping institutions of all risk profiles meet their investment goals.

"He brings to the table a unique mix of professional and leadership skills including demonstrated expertise in global emerging market mutual fund equities, EMEA-listed equities, and private equity in the Middle East and Africa. We are confident that Amr will be able to lead EFG Hermes’ Asset Management division through its next phase of growth," Awad added.

Established in 1994, EFG Hermes Asset Management is asset manager which controls AUM of approximately US$2.8 billion across a complete portfolio of products and services.

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