Crossbridge Capital Asia, an investment advisory firm, has appointed Hanna Tantoco as the head of marketing.

Tantoco will manage the firm’s marketing activities in Asia Pacific and will also join its executive leadership team.

Tantoco joins from Aetna International, where she served as the marketing business partner for Asia Pacific.

In her financial services career of over a decade, she also held marketing roles at Standard Chartered Bank in the Philippines and in Singapore as well as OCBC Bank.

Crossbridge partner and head of digital strategy and distribution Charlie O’Flaherty said: “Hanna’s experience across various marketing functions as well as her expertise in the industry makes her a great addition to the Crossbridge team.

“She joins us at an exciting time as we continue to redefine wealth experiences and expand our suite of solutions beyond traditional wealth management channels to meet the needs of different clients.”

Crossbridge was set up in 2008 and manages $3bn in assets. In 2016, the firm launched a digital advisory platform in Singapore dubbed CONNECT by Crossbridge, which offers customised investment strategies to accredited investors living in the country.

Earlier this year, the firm also launched a premium wealth management service called CONNECT Prime that is available to clients at a minimum investment of S$500,000 ($3,65,288).