Over the weekend Citi Private Bank launched a global digital technology platform for its clients, which it believes will revolutionise how clients engage with their portfolios and the bank.
After 20 months of preparation, Citi Private Bank has created a new groundbreaking engagement tool called Citi Private Bank In View. The platform offers a single online point of contact for clients and their private banker via mobile and desktop devices, no matter the location.
Dena Brumpton, Citi Private Bank COO, said: "The platform is much more than an app. Citi Private Bank In View aims to fundamentally change how bankers and clients engage with each other.With just a tap or swipe, in time clients will be able to explore their portfolios in detail, look at key metrics, build custom reports, view research and much more."
Citi worked with Eight Inc – the same studio which designed the Apple in-store experience – and with the Citi Ventures team on the design process. Citi expects the platform to win over new clients and to enrich its relationship with existing clients around the world.
The platform is multi-layered and multi-faceted. The homepage will display assets and liabilities with the bank, the latest, up-to-date research, changes in portfolios and notifications from the client’s own private banker. Clients can also focus onto specific sectors of their profile, from security level to tracking asset allocations against other risk profiles. One particularly noteworthy section is currency and country exposure.
Every detail related to a client’s transactions over the past three years can be accessed. In addition, a substantial library provides research and investment ideas.
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One of the unique aspects of Citi Private Bank In View is the Vault. it is a secure storage system which can keep statements, reports and information for clients as well as more personal data, such as passports and property deeds. All of this, thanks to the platform, will be accessibleinstantly for clients.
Brumpton said: "In View can analyse changes in market value as they relate to a client’s portfolio. The platform will also provide insight into clients’ equity portfolios, with a view on the most active stocks in a portfolio. In time, clients will also be able to look at portfolio performance based on asset class, time period and more.
The functionality of In View will continue to evolve in the coming months, with features including video chat between bankers and clients available soon.