Wealth manager Brooks Macdonald has launched its Responsible Investment Service to international advisers, trustees and clients.

The firm has also appointed Ben Palmer as head of its Responsible Investment Service (RIS).

Palmer, who joined Brooks graduate programme in 2011, will focus on the company’s approach to responsible investment. Also, he will work with advisers to better understand client demand for ESG.

The aim is to integrate responsible investment and ESG into the firm’s RIS strategy and decision-making processes.

Palmer will retain his current responsibilities for the responsible investment research team.

Brooks Macdonald CEO Caroline Connellan said: “We are delighted to appoint Ben Palmer as head of Responsible Investment and to lead the charge in the ESG and sustainability field.

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“This is an exciting time for the business given the growth in the UK market for ESG and responsible investment.

Palmer noted: “We’ve already recognised that the pandemic has not diverted investors from responsible investing – if anything, it’s accelerated our ‘social’ awareness and we know we have a key role to play in helping advisers identify and provide suitable solutions for a growing number of clients.”

Furthermore, the company has unveiled a new suitability discussion guide for advisers to meet the increased demand for ESG investing.

The guide will help advisers identify strategies that match their clients’ preferences for responsible investment.

In July this year, Brooks Macdonald appointed Stewart Sanderson as its senior investment director.