Broadridge Financial Solutions has agreed to acquire MackayWilliams, a UK-based fund market and research firm, for an undisclosed sum.

MackayWilliams offers sentiment and brand data from over 1,000 annual fund buyer interviews through its flagship solution Fund Buyer Focus, along with market research and trend analysis.

The merged entity will offer clients a holistic view of the retail and institutional markets by integrating Broadridge’s fund data and analytics solutions with MackayWilliams’ insight into European mutual fund trends, brand perceptions and fund selector behaviour.

Broadridge head of asset management data and analytics Dan Cwenar said: “The acquisition of MackayWilliams complements our existing global asset management intelligence offerings. The firm’s team have developed a deep understanding of fund selectors’ buying behavior across European asset management hubs with extensive historical data and insights to draw on in each region.

“Going forward, our expanded product set will enable clients to understand how investment markets are evolving and will provide data-driven insights to craft country-by-country distribution strategies.”