Broadridge Financial Solutions has acquired AdvisorStream, a provider of digital engagement and marketing solutions for wealth and insurance firms.

The deal bolsters Broadridge’s front-to-back office wealth capabilities, which will position it better to serve advisors and firms intending to attract and engage prospects and clients across important digital channels.

AdvisorStream’s advisor marketing platform allows advisors to boost revenue and growth by offering personalized and consistent client communications.

This platform brings together marketing automation with engaging content licensed from global media sources.

The broad data foundation of Broadridge along with AdvisorStream will allow financial advisors to point out what is relevant and engaging for individual prospects and clients at every step of the investor lifecycle.

Advisors will be able to boost revenue and growth by offering each investor with the right communication, at the right time.

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Furthermore, AdvisorStream’s compliance capabilities offer flexibility for advisors while easily integrating into current head office marketing workflows.

Broadridge wealth management president Michael Alexander said: “The events of 2020 have transformed the nature of advisor and client collaboration and communications. They have also heightened overall investor expectations for personalized and relevant communications from their advisor.

“AdvisorStream’s platform provides the most effective means for advisors to engage, convert and nurture relationships by leveraging highly credible content across digital channels. The acquisition of AdvisorStream is the latest example of Broadridge growing our wealth management business by expanding our core offerings for clients.”

AdvisorStream CEO Kevin Mulhern said: “When we created AdvisorStream, we set out to help advisors grow by solving the challenge of connecting with clients, building trust and credibility by leveraging technology for better communications. “Becoming part of Broadridge will allow us to deliver our advisor solutions to a broader client set and enhance the effectiveness of our platform as we bring a premium omni-channel solution to wealth firms and advisors of all stripes globally.”

Alantra, a  mid-market investment banking specialist, served as AdvisorStream’s financial advisor on the deal.