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October 1, 2018

BNY Mellon to rebrand US multi-asset investment manager

BNY Mellon rebrands its US multi-asset investment manager as Mellon. The change will take place on 2 January 2019.

The unit, currently trading as BNY Mellon Asset Management North America, oversaw $549.8bn in assets at the end of June 2018. It tends to institutional as well as intermediary clients in more than 45 markets worldwide.

BNY Mellon Investment Management CEO Mitchell Harris said: “Mellon is a common thread through all of the legacy brands and has a strong global reputation with investors. Our new U.S. investment manager Mellon will have its own unique identity and strengths, similar to our other investment specialists, reinforced by the world-class capabilities and scale of BNY Mellon Investment Management.”

The US multi-asset manager was created through the merger of BNY Mellon’s three largest US investment managers- Mellon Capital Management, Standish Mellon Asset Management, and The Boston Company Asset Management.

The unit incorporates Standish Mellon’s active fixed income strategies, Boston Company’s active equity strategies, along with Mellon Capital’s index, multi-asset and multi-factor strategies.

Regarding the BNY Mellon rebrands program, CEO of its US asset management Des Mac Intyre said: “The combined business represents a step beyond traditional investment management, delivering integrated multi-asset expertise from one firm.

“Our clients’ continued partnership affirms the benefits of bringing together the capabilities of these three firms. With our clients’ feedback in mind, we identified a new brand that captures the essence of the past and the promise of our future.”

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