BNY Mellon has named Shannon Kennedy regional president to oversee the firm’s Orange County office and lead its planned expansion into San Diego.

The regional president position was recently created as part of a firmwide strategic recruitment and hiring effort, according to BNY Vice President Susan Rivers.

"Southern California is one of the top markets for us to grow staff and attract new clients," Rivers said. "We know there is a lot more we can be doing."

Kennedy will be based in BNY Mellon’s Newport Beach office and start in July.

Kennedy spent 26 years at Chicago-based Northern Trust, where she recently served as global director of sales, marketing and portfolio management.