Blockchange has launched a turnkey digital asset management platform, targeted at RIAs.

Dubbed BITRIA, the new platform is designed to enable RIAs to diversify their clients’ portfolios into digital assets, utilising similar processes as for traditional assets.

The ultimate aim is to support improved returns and risk reduction.

“Recent COVID-driven economic uncertainties have demonstrated the lack of correlation of cryptocurrencies with traditional asset classes, adding options to balance risk in client portfolios,” the firm said.

Through the platform, RIAs will be able to manage digital assets across their entire client base or within individual client portfolios, noted the firm.

BITRIA supports various indexes and strategies, automatic rebalancing, and single click allocations.

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Clients can get portal access for monitoring and researching their positions.

Blockchange CEO Dan Eyre said: “Many RIAs are looking to go beyond the mundane stock and bonds portfolio and really strive to give their clients the level of diversification and investment the market has to offer, but until now there hasn’t been a way to participate other than through index funds or hedge funds,”

“The BITRIA platform is positioned to allow RIAs to manage digital assets for their clients in essentially the same way they manage traditional assets today.”