Belgian robo-advice firm Swanest is partnering with financial media companies to give readers access to online investment opportunities.

The Belgian fintech has launched a product called The Investment Assistant, which will be based on algorithms to help private investors make better decisions when investing in stocks, exchange-traded-funds or mutual funds.

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Swanest’s CEO Silvan Schumacher, said: “Financial advisers or banks do. However, investors often want to build their very own investment strategies. This ability to build, analyse and manage portfolios, consisting of any stocks, ETFs or funds, is what makes us unique.”

“Traditional robo-advisers sell pre-made model portfolios, which is very similar to what financial advisors or banks do. However, investors often want to build their very own investment strategies. This ability to build, analyse and manage portfolios, consisting of any stocks, ETFs or funds, is what makes us unique.”

Founded in 2014, Swanest is a Belgian fintech that designs investment tools for private investors. After Swanest joined the NestUp accelerator initiative, the Belgian fintech went through a journey of adapting its customer products.

Swanest opted to partner with financial media companies to launch is automated service, instead of banks- the traditional robo-advice route. 

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Mediafin, that publishes both newspapers, l’Echo and De Tijd is the first media company to integrate the Investment Assistant on its website.

After reading about a company or trend, investors can click through to the company and choose whether to invest in them.

Mediafin’s CEO Frederik Delaplace said: “The digitisation brings challenges but also opportunities to the news media industry. Offering independent and high-quality data and insights to the investors’ community is a goal Mediafin and Swanest share, which is why we chose to embark on this adventure.”