BBVA Switzerland’s CEO Alfonso Gomez has told Private Banker International (PBI) how the bank plans to use digitalisation to further improve the customer experience for its HNW clients.

Speaking to PBI editor Ronan McCaughey, Gomez said BBVA Switzerland is the only bank in the BBVA Group devoted exclusively to global private banking.

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BBVA Switzerland’s HNW clients are located in more than ten countries and in most cases, the clients are from South America, Europe and Mexico, said Gomez.

In terms of the BBVA Switzerland’s digital strategy, Gomez said: “Our digital strategy for the next couple of years is aimed at integrating the customer digital experience in which customers will be able to take the best financial decisions, based on high quality information available from new interactive tools.

“We would like to play a pro-active role and collaborate with Switzerland’s most important universities and start-ups in identifying disruptive innovations.”

He added that BBVA Switzerland recently launched a digital signature for clients – making it the first private bank in Switzerland to offer its clients a digital signature in the offshore market.

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Gomez commented: “We have also developed new platforms for e-banking and launched apps with new functionalities, such as the consolidation of portfolios. It also offers some DIY solutions.”

Looking ahead, Gomez is confident about the prospects for the Swiss private banking and wealth management sector.

He said: “Despite all the challenges we face, Switzerland remains a key player for international private banking services, leading the market share.

“I see a positive trend in the industry, where banks have already adapted to new regulation and now they are thinking in the future, investing on customer experience and improving their value offerings.”

You can shortly read the full interview with BBVA Switzerland CEO Alfonso Gomez in the April print issue of PBI.