The head of Barclays Private Bank (PB), UAE & Middle East – Rahim Daya – has been announced as the newly appointed chief executive for Barclays Bank SA, based in Geneva.
Responsible for positioning the business for growth in the region, Daya will also continue his role as head of Middle East Market for Barclays PB, reporting to Gérald Mathieu, the head of Barclays PB for Europe and the Middle East.
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Prior to his role as the head of Barclays PB, Daya worked as head of business transformation, also for Barclays PB. Not quite a Barclays veteran, Daya began his career working at RBS, where he led various strategic projects globally for retail and wealth businesses.
Praising his experience, Mathieu believes Daya is well-placed to help the firm advance their operations in Switzerland: “Rahim’s background, technical expertise and strong network of relationships will be of great benefit in Switzerland, where Barclays has been present for over 30 years.”
Commenting on the relevance of Geneva as his new base, Daya added: Switzerland is the home of international private banking, where we see many opportunities to further strengthen and develop relationships with Family Offices and Ultra High Net Worth Clients.”
Daya concluded: “As a leading investment house providing banking and investments solutions and through our strong synergies with Barclays leading Corporate and Investment Bank, we are ideally placed to meet the sophisticated needs of our domestic and international clients in Switzerland.”
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By GlobalDataHowever, the banks focus extends beyond merely Switzerland. Recently, Barclays PB planted a flag in France and Italy with appointments in Paris and Milan.
In hopes of delivering a range of advisory and discretionary products and services to family offices and UHNWIs in the countries, the French and Italian PB’s will be led by Bernard Corneau and Carlo Baronio respectively.
Commenting on the expansion, Jean-Christophe Gerard, CEO, Barclays PB, said: “Barclays Private Bank has significant potential in Europe, and in France and Italy specifically, where we are investing for future growth.
Corneau joined the bank on 1 March 2021 and Baronio joined on 1 April 2021.
