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July 22, 2020updated 27 Jul 2020 12:20pm

Assante Wealth Management partners with Appway for CLM

By Patrick Brusnahan

Canada-based Assante Wealth Management has deployed the client lifestyle management (CLM) solution offered by Appway. The solution will be used to digitally orchestrate its client and account maintenance.

A straight-through process seamlessly links Appway’s workflow tools with CRM, e-signature, archival, and book of records systems. This allows Assante to connect people, data, processes, and systems for added efficiency.

Appway’s CLM solution enables collaboration among advisers, branch management, compliance, and operations teams. It achieves this with an online trackable workflow that captures client account data requests and fulfils them.

“Appway has been a great partner in delivering a digital client update platform to improve efficiencies and the adviser/client experience,” stated Katharine Baran, senior vice president of operations, at Assante Wealth Management.

Harold Reimer, sales director for Appway Canada, said: “Appway continues its expansion in Canada with the successful deployment of our Client Lifecycle Management Solution at Assante Wealth Management. We are extremely excited that Assante can now enjoy an improved and frictionless experience for their adviser community to perform client updates and account maintenance activities and to provide an enhanced level of customer service.”

In June 2020, Appway received $37m in minority investment from equity firm Summit Partners.

This is Appway’s first external capital raise and will be utilised to further expand its product portfolio and accelerate international growth. In addition, the firm hopes to maintain its “entrepreneurial spirit” that has driven it since 2003.

Appway will use the funding for expansion in core markets around hte globe, including Europe, APAC and focusing on North America. Furthermore, it will invest in its software, leverage cloud economics and flexibility to support real-time innovation for its customers and partners.

Hans Peter Wolf, Appway CEO and founder, said: “Since its very first day, the Appway team has been driven by our mission to connect people, systems and data to automate workflows across teams and touchpoints.

“We look forward to leveraging Summit’s extensive experience scaling global software businesses in the financial services industry to expand our vision of ’Connecting the Disconnected’ and help more institutions embrace their digital future.”

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