Analysis of the key themes driving M&A activity reveals that personalization accounted for 6 financial services deals announced in Q2 2023, worth a total value of $4.3bn. The $4.3bn acquisition of American Equity Investment Life Holding by Brookfield Reinsurance was the industry’s largest disclosed deal. GlobalData’s Personalization in Banking – Thematic Research report identifies key themes, priority application areas and technology leading financial service providers associated with personalization in banking theme. Buy the report here.

In value terms, personalization-related deal activity remained flat in Q2 2023 compared with the previous quarter and as compared to Q2 2022. Related deal volume increased by 100% in Q2 2023 versus the previous quarter.

The top-ranked legal advisors supporting these M&A deals in Q2 2023 were Binder Groesswang; Herrington Carmichael; Hule Bachmayr-Heyda Nordberg with 1, 1, 1 deals respectively.

For further understanding of GlobalData's Personalization in Banking – Thematic Research buy the report here.

This content was updated on 18 July 2023

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s Deals Database tracks global deal activity, including mergers, acquisitions, capital raising, strategic alliances, and licensing agreements. Proprietary analysis is used to group deals into key thematic areas and granular sectors across the world’s largest industries.

This analysis considers only announced and completed deals from the GlobalData financial deals database and excludes all terminated and rumoured deals. Deal type includes Acquisition, Asset transactions and Mergers.