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May 12, 2017updated 18 May 2017 11:00am

Cetera Financial rolls out new investment solution for financial advisers

By Meghna Mukerjee

Cetera Financial Group, a network of independent broker-dealer firms, has launched My Advice Architect, a new wealth management platform for financial advisers and their clients.

Designed in collaboration with financial services provider Envestnet, the new investment solution comprises Advice Architect Ecosystem, a series of integrated platforms and services which is set to be launched in the coming months.

The solution aims to bring Cetera’s three core adviser-driven investment programmes together on the same technology platform to allow advisers to serve their customers with flexibility, choice and transparency.

Cetera’s Unified Program enables advisers to combine adviser-directed models, fund strategist portfolios (FSPs) and separately managed accounts (SMAs) in a single custodial account. It provides access to 100 strategists offering more than 800 mutual fund and ETF strategies, and nearly 300 managers.

Guided Program gives access to asset allocation models created by third-party model providers, and Adviser Program is an adviser-directed solution with a selection of asset types for both discretionary and non-discretionary client accounts.

Cetera said that My Advice Architect will be launched in a phased rollout across the network starting with Cetera Financial Institutions that are focused on serving banks and credit unions’ wealth management programmes.

Cetera CEO Robert Moore said: “We’re very excited about My Advice Architect, as this platform is the first component of a much larger story.  In the coming months, we will be announcing additional comprehensive service offerings, including a client-driven, digital advice solution that will also be offered as part of My Advice Architect.

“In its entirety, our Advice Architect Ecosystem will transform how advisers guide individuals and families towards the achievement of financial well-being at every stage of life.”

Envestnet executive vice president and head of product strategy and marketing Lincoln Ross said: “We are pleased to partner with Cetera Financial Group to make this innovative new investment management platform available to all of its advisers.

“As Cetera continues to reshape its service offerings to provide advisers and their clients with greater levels of choice, integration and transparency, Envestnet is proud to serve as a critical part of that evolution, providing the technology to make Cetera’s vision a reality.”

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