VisionPoint Advisory Group has merged with Navitas Wealth Advisors to establish Balefire, an advisory business registered with the SEC.

Formed through a “merger of two equals”, the new entity held more than $3.7bn in assets under management (AUM) as of 1 January 2025.

This merger aims to address the increasing demand for comprehensive financial and business advisory services tailored for affluent clients, including individuals, families, and businesses.

The newly formed entity combines the expertise of more than 60 professionals, providing a range of services including wealth management, strategic tax planning, and corporate solutions.

It plans to leverage mergers, acquisitions, and organic growth to increase its AUM over the next ten years, with a target of reaching $42bn. Balefire aims to expand its annual revenues to $215m and grow its team to 300 professionals.

The leadership team, consisting of Jason Hester, former CEO of Navitas, and John Hoffman, former CEO of VisionPoint, will serve as co-managing partners.

Balefire operates with partners and employees across 19 states and serves clients in 39 states, with a foothold in Texas, Mississippi, Minnesota, Alabama, Arizona, Iowa, North Carolina, Georgia, Florida, and South Dakota.

Its integrated approach facilitates the delivery of tailored services, including succession planning and multi-generational family governance, while preserving the personal advisory relationships that are central to its operations.

Balefire managing partner Jason Hester said: “While our strategic plan does include revenue and profitability benchmarks, it also focuses on stewardship and the impact we can make together.

“We’ve built something that has real staying power for our clients and our team. Clients will see deeper bench strength, broader services, and the same personal connection they’re accustomed to. It’s not a shift in identity – it’s an expansion of what’s possible.”

Advisor Growth Strategies (AGS) was the merger and acquisition advisor to Balefire.