Quilter has rebranded its UK investment platform business from Old Mutual Wealth to Quilter.

The rebranding follows Quilter’s spin off from Old Mutual in June 2018 and listing on the London and Johannesburg stock exchanges.

The Quilter investment platform, based in Southampton since 1979, managed £64.3bn of customer investments as of 31 March 2021.

According to Quilter, the platform is set to oversee more than £100bn of customer investments in the UK, following its recent technology upgrade.

According to Quilter platform and Quilter Investors CEO Steven Levin, the rebranding indicates that all of businesses under the company now harness the strength of the Quilter brand.

Levin said: “We are incredibly proud of the heritage of the Quilter platform as a market innovator, with a passion for supporting advisers and customers.

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“It is a business which has shaped the modern platform market in the UK and following our recent technology upgrade, we are reigniting that culture of innovation as Quilter.”

Quilter has been renaming all other companies within the Quilter Group in the last few years.

In 2018, the company renamed its multi-asset investment business as Quilter Investors and its Old Mutual Wealth Private Client Advisers as Quilter Private Client Advisers.

In 2019, it renamed financial advice business as Quilter Financial Planning.

Last year, Quilter announced that Old Mutual International will be renamed Quilter International.

The Quilter brand springs from the group’s discretionary investment management business, Quilter Cheviot.

Recent developments at Quilter

Last month, Quilter International appointed Nicholas Kourteff as its new Singapore CEO.

Quilter reported a 26% year-on-year jump in total assets for the first quarter of 2021 driven by improved net flows, positive investment performance, and bounce back in markets.

In May this year, Utmost Group agreed to acquire Quilter International from Quilter plc for £483m ($665m).