Old Mutual Wealth Private Client Advisers, the national financial planning business of Old Mutual, has dropped the Old Mutual name and rebranded to Quilter Private Client Advisers.

The latest move comes shortly after the separation of Quilter from Old Mutual as the firm listed on the Johannesburg and London stock exchanges.

Quilter chief marketing officer Michelle Andrews said: “Quilter is a brand that stands for quality, personal service and dependability. These values are at the heart of the private client adviser business, which provides excellent face to face advice to help customers achieve the prosperity they desire.”

The financial planning unit was set up in 2015 to serve wealthy consumers, with 38% of customers having more than £1m with the business.

The firm currently caters to over 5,600 households through offices in Devon, Cumbria, Chester, London, Yorkshire as well as Birmingham.

Earlier this year, the business bought the advisory unit of Carlisle-based accountancy firm Saint & Co, Wiltshire-based A&M Financial Services, and Scottish advisory firm DG Pryde. Through these deals, the financial planning unit’s assets under advice increased by nearly £340m.

Quilter Private Client Advisers managing director Nigel Speirs said: “Over the past few years the business has expanded both organically and through strategic acquisitions and today’s rebrand to Quilter Private Client Advisers represents the next step in our journey.”