Natixis Asset Management, a unit of Natixis Investment Managers, is set to rebrand its business as Ostrum Asset Management from 3 April 2018.

Ostrum will focus on fixed income, equity and insurance and will continue to offer alternative solutions including private debt on real assets.

At the same time, it will also strengthen its equity investment expertise around thematic, small and mid-caps, and emerging funds.

Ostrum CEO Matthieu Duncan said: “Our new brand name Ostrum Asset Management highlights our experience in the financial markets over more than 30 years, our strong performance track record and our investment teams dedication to our clients.”

The latest move is part of the firm’s strategic plan to realign its brands. As part of this plan, Natixis Global Asset Management was renamed as Natixis Investment Managers in November 2017.

Natixis Investment Managers CEO Jean Raby said: “Ostrum Asset Management is our largest affiliate, and its distinct brand name re-affirms its key role in Natixis Investment Managers’ multi-affiliate structure. Ostrum Asset Management’s leading active investment solutions are an integral part of our Active Thinking approach, helping clients to build portfolios to meet their long-term goals.”

Natixis Asset Management reported €324.5bn in assets under management as at 31 December 2017.