Natixis Global Asset Management has been rebranded to Natixis Investment Managers in a bid to better highlight its multi-affiliate business model.

Natixis Asset Management, a unit of Natixis Investment Managers, will also be rebranded in 2018. However, other units of Natixis Investment Managers will continue to operate under their existing brands.

At the same time, Natixis Investment Managers is also unveiling a new Active Thinking brand platform that aims to highlight the firm’s offerings.

Also, Natixis will also set up the Natixis Investment Institute and launch a new Exchange series at its Investment Forum events.

The institute will offer an insight into the relationships between investor sentiment and investment decision-making. The Exchanges will include experts from several fields who will debate a range of topics also beyond investing.

Natixis Investment Managers CEO Jean Raby said: “Our new name and brand platform better showcase our business model and the value we bring to clients by offering leading active investment solutions combined with the research and consultation they need to build and manage their portfolios.”

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The rebranding exercise comes as the firm unveiled its three-year strategic plan to reach €1 trillion in assets under management and net inflows of over €100bn by 2020. Under the “New Dimension” strategy, the firm also unveiled plans to increase its return on tangible equity to between 13% and 14.5% by 2020.

In the asset and wealth management unit, the firm intends to expand growing asset classes, mainly alternatives and solutions, further develop the APAC platform, as well as develop responsible investing.

Natixis CEO Laurent Mignon said: “With New Dimension, we are going to anchor our success through time by deepening the transformation of our business model, investing in digital and by a strong will to differentiate ourselves via Natixis teams’ widely-recognised expertise.”